Benefits and Features
Tracking Spend, Training Buyers, Scaling Your Team, and Full Control.
Each media buyer will save on average 4 hours per day on checking and adjusting their campaigns.
Know who's spending, where they are spending it, when they are spending, and who they are spending it on.
Training/Onboarding Media Buyers
Seamlessly train brand new media buyers or onboard experienced media buyers with minimal risk.
Full Management Control
You are able to pause ads, start ads, scale budgets and lower budgets all within the BuyerTool UI.
See the Stats of your full operation.
See the aggregate results of all of the spend across your company.
- Total Spend across all accounts
- Total Revenue across all accounts
- Total Profit across all accounts
- Highest Performing Media Buyer
See Every Client In One Place
If you have multiple ad accounts serving one client BuyerTool will aggregate the data under one client.
- Notice improvements/negative changes
- Test more accounts
- Test more media buyers
Media Buyer Leaderboard
Turns your media buying team into one of the greatest competitions for each buyer.
It aggregates all of the clients and ad accounts under each media buyer.
- Creates friendly and effective competition
- See who's performing well and share with team
- See who needs help
Maggie Jorgenson - Media Buyer, Amasa
Use the trend compare tool to analyze custom time frames to help make decisions while optimizing
- Can be used anywhere on homepage data
- Know when to scale or cut
- Absolutely useful for performance reviews
Full Control Over Every Ad Account
You no longer need to be in the Facebook UI to make adjustments to your ads.
- Control everything from the BuyerTool UI
- Still works when Facebook's UI is buggy
- Scale/lower/start/pause all campaigns, ad sets, and ads
We were onboarding a new media buyer. He had a pretty successful first month so we allowed him to manage additional products.
The Next week, I had to go to a meeting in Ho Chi Minh City, Vietnam. Throughout the flight I was able to keep an eye on all the stats and everything looked fine.
The software worked great even on the spotty Chinese WiFi service onboard the plane.
I landed, checked into my hotel, went to the first meeting and things went great. We had a lot of fun and got tons of work done.
As I was heading back to my hotel at around 2am in Vietnam, 12pm Pacific Standard Time I took a look at BuyerTool on my phone and saw that the new media buyer had lost over $1,000 on his new accounts.
I was able to pause his accounts from my phone from the back of the cab on a Vietnamese network and send him a nice message: “Hey, looks like your new campaigns tanked. I paused them, let's take a look and relaunch later.”
The team had a look at his campaigns and realized that he was using the wrong landing page. We made the adjustment and were able to successfully relaunch the campaigns with minimal losses.
Ray Sinlao - BuyerTool, Founder
- Performance graphs
- Product insights
- Account insights
- demographic/platform breakdown
- Regional breakdown
- Performance graphs
- Compare campaigns graphically
- Top ad/ad set
- Click to see ad in FB